MSc Marketing Degree in the UK
The MSc Marketing courses are designed for graduates who want to get a head start in the rapidly expanding marketing field. It provides the key skills and knowledge base needed to be competitive and effective in a variety of marketing roles within all types of businesses.
MSc Marketing Courses - Benefits
MSc Marketing qualification courses will immediately improve the your employability in all of the major disciplines within marketing. Those qualified will have an advanced appreciation and understanding of brand management, product development and marketing strategies to successfully bring brands to market. Having learnt modern marketing principles such as digital marketing and innovation will prepare you to compete in the ever changing world of creative marketing among the biggest global brands.
MSc Marketing Structure
The structure of the MSc Marketing course degree programme combines core modules with electives and is highly flexible to allow candidates to finish before the completion of the entire course and still be awarded alternative qualifications. The programme is taught in three stages with the successful completion of each stage gaining the candidate either a Postgraduate Certificate or Diploma in Marketing. All of the modules in Stages One and Two are compulsory but Stage Three comprises of only one compulsory module and two electives.
Stage One – Postgraduate Certificate in Marketing
• Consumer Behaviour – 30 Credits
• Marketing Communications Framework – 15 Credits
• Marketing Principles and Management – 15 Credits
Stage Two – Postgraduate Diploma in Marketing
• Global Marketing Strategy and Simulation – 15 Credits
• International Marketing Management – 30 Credits
• Managing Global brands – 15 credits
Stage three – MSc Marketing
• Global Market Research and Consultancy Project – 15 Credits
Electives (two chosen):
• Creativity and Innovation – 15 Credits
• Direct and Digital Marketing – 15 Credits
• Global Advertising Management – 15 Credits
• Global Services Marketing – 30 Credits
MSc Marketing Courses - Entry Requirements
The entry requirements for the MSc Marketing degree will normally be at least a second class first degree in any subject as well as a good standard of English. For candidates with another language as their first language, IELTS score 6.5 or TOEFL applicable test passes must be demonstrated.
MSc Marketing Exams
Each module is assessed individually using a combination of methods including closed-book exams, coursework and a variety of supervised projects.